I recently read an article on how Johnnie Walker, the popular whiskey brand, successfully launched a social media campaign via the social media outlet Instagram. Instragram is like a twitter for pictures. It allows users to follow others to have posted pictures show up on their feed.
Now what does this mean for companies using Instagram? Well, it allows them to share a story using images. It shows the true personality of the brand and shares with consumers what the brand stands for. Personally, I follow quite a bit of brands on Instagram, and I've found that the essence of the brand tends to shine through quite well.
Johnnie Walker is on the front lines of this movement and a lot of companies can learn from their successful campaign launch.
Here is a link to the original article.
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