So I'd like to start my blogging career discussing one of my new favorite companies and how their simple yet effective logo and basic marketing technique have grown Salt Life dramatically.
I'd love to talk about their logo, which is the first impression I ever had of the brand. The logo seems to fit the image of Salt Life perfectly, from it's rough, jagged edges to its grainy almost sloppy look. To me, it personifies the gritty lifestyle that the company wants to embody. They were able to achieve all of this simply by picking a well-created font.
From what I know of the company, they came from humble beginnings, starting with a simple auto decal of their logo. They were able to have these decals placed in bait shops and pier shops and surf shops all along the east and west coasts. People who had no idea what the brand was knew that they loved the "Salt Life" and purchased the stickers and business grew from there. Last time I purchased something from their website in December, they had maybe 10 men's shirts to choose from. Now, they have close to 100 men's short sleeve shirts alone! If that doesn't show drastic growth I don't know what does.
Congrats to Salt Life on knowing their target market and knowing how to appeal to them on a basic level.
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