Strategic Issue
Burt’s
Bees has recently introduced a new line of products, a hydration line. Though the products are all natural and
health products, they are a far cry from lip balm. Burt’s Bees has also fired their old ad agency, and has
hired a new agency, Baldwin&.
Customer/Consumer
Perceptions
Consumers
seem to love the product. On their
Facebook page, even on posts about upcoming competitions, people are still
commenting how much they enjoy and regularly use the product. They have a lot of twitter followers,
and I really like how they have a “Meet ________” campaign where they showcase
a Burt’s Bees user.
Questions
Has the new agency you’ve hired lived up to your
expectations? Have they revamped the lip balm line the way you wanted to?
Is the hydration line taking off or is it selling a little
slower than anticipated? Did the
creative dry skin billboard increase sales?
Sources:
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