Strategic Issue
It
was hard to find a strategic issue the campaign itself was facing. Most of the things I found had to do
with new celebrities signing on to classic milk mustache ad. But what I believe the strategic issue
here keeping the campaign relevant and up to date. It is such a well-known campaign and the problem is making
sure that consumers don’t get lost in the repetitiveness.
Customer/Consumer
Perceptions
Got
Milk? is an iconic campaign and well recognized with any person who has grown
up in the past 15 years. With that
said, their presence on social media sites is lack luster. They tweet very sporadically and the
same goes for their Facebook page.
When they do post something on Facebook, they do not typically have very
many “likes” or comments at all.
Questions
How do you keep the campaign front and center in the
consumer’s eye?
How do you maintain such a long running campaign with such
little variation?
Sources:
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