Strategic Issue
Instead
of a strategic issue the Agency is facing, I’d like to focus on something they
are doing that I think is really cool.
It was called the RVA2NY initiative. It was started by members of The Martin Agency and designed
to send cleaning and food supplies to survivors of Hurricane Sandy. I thought that this was a really cool
thing for the Martin Agency to get behind. The fact that they really know how to use social media was
evident, and the results looked to be very significant. It’s refreshing to see a company giving
back like that, something The Martin Agency seems to do quite often.
Customer/Consumer
Perceptions
Judging
by he Facebook and Twitter pages, The Martin Agency is a very well liked
company in the eyes of the community.
They use their Facebook page as it should be used; by posting pictures
and interacting with other members on the network. They use their Twitter much differently by posting mainly
news articles and links to other sites without much interaction with followers.
Questions
Do you hire a majority of your new hires from the VCU
Adcenter?
Is it one of the company’s core values to give back to the
community? Because you seem to do
so quite a bit. And does this
create a positive buzz about the organization throughout the local area?
Sources:
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