Strategic Issue
Wieden
has recently been pitted against DraftFCB for an ad campaign for Oreos for the
2013 Super Bowl. DraftFCB
currently has the campaign for Oreos, but the corporation must have it’s doubts
about Draft. The Super Bowl is a
huge venue for advertising and the stress to create another ad comparable to
their successful “Made in Detroit” ad than ran in last year’s Super Bowl much
be heavy.
Customer/Consumer Perceptions
Judging
by their facebook and twitter pages, I would say that customer perceptions are
positive. They have a lot of
friends and followers and although there wasn’t as much fan interaction as I
would have liked to see, there was still some and it appeared positive.
Questions
Does knowing that an ad will run during the Super Bowl ad
more stress to the creative process?
Do you add more resources and take longer to make sure the ad campaign
is perfect?
Does knowing that you’re competing with another agency kick
the process up a gear? Does it add
a bit more drive knowing that you have to produce or you no longer have the
gig?
Sources:
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